If you’re new to the world of online marketing, you might have heard about and know a little bit about content creation and the benefits of it. If you have no clue where to start, here are 5 critical content creation tips for beginner that you need to know!
1. Decide Your Target Audience
The first step to creating an effective content marketing campaign is deciding who you’re going to serve. Set your target audience and get to know them.
Let’s suppose that you want to create a content for people who are interested in beauty industry. It’s important to make it even more specific. You can also create a buyer persona with detailed description of your ideal audience. List out the traits and characteristics of your target audience to make you easier when you researching what your target audience wants to read or watch about.
Creating a content is same with understanding what do your target audience need and like. Don’t forget to stay up to date with the current topics and keywords.
2. Diversify Your Content
If you decide to become a content creator, don’t be afraid to experiment with different types of formats. Content diversification helps to keep your audience’s attention and caters to different forms of communication and expression.
If you feel you can be successful while blogging, you can try different content formats such as infographics, video, interviews or even a webinar if you think it’s popular and effective to deliver the best result.
Always remember that today’s audience has a relatively short attention span and it gets bored quickly. This is why you’ll have to keep things exciting with content formats that giving your target audience something valuable, informing and entertaining.
3. Understanding Content Creation Tools
Now, let’s talk about the content process and it’s tools. There are a lot of tools that are free for you to do research of your target audience and up to date on current keywords and topics.
For example, if you want to make a content that is seasonal then you can Google Trends and find the keywords that are rising around the time that you set and what you can use as alternatives in your content. Also, you can use Google Keyword Planner if you want to do research what alternative keywords you can use based on what you search and how frequently people searched those keywords.
Another obvious point for a content creator is how your content make looks visually good. Every audience love images and you have to make you’re giving them what they want. If you’re only creating social media posts, Canva is really all you need. This website will make your designing job easier. The good thing about Canva that it keeps a copy of your design on file for as long as you’d like. So you can just keep and try different text or copy for the consistency of your content.
4. Follow 80 - 20 Rule
The 80 - 20 rule is very important if you’re a content creator who promoting business or product. Make sure that 80% of your content still educational, entertaining, or informative and no more than 20% of what you’re creating is sound or look too much “salesy”.
When you promoting a business or product in your content, frame your pitch in terms of the benefit it will bring to your audience. Promoting things are great for monetising your content, but you need to explain why things that you promoted are important to your audience to get and keep them interested.
5. Track Performance
When it comes to content creation, you can’t simply rely on luck to make such decisions. Here is why tracking your performances is also important for you. If you creating social media posts then you can use their own analytics such as Facebook Insight or Twitter Analytics to track your content performance. Or if you do blogging then you can track your performance with Google Analytics.
Tracking your performance will let you know what your audience want and what they really don’t. You may surprise with patterns of behaviour and which keywords that work best on your audience.
Based on this data, you can give your audience more of what it needs and try different approach to increase the level of engagement with your audience. The more information you have, the easier it will be to modify your content and deliver better results in the future.
The tips above is just a guide for you to starting out your journey as content creation. Always remember that content creation is not static so don’t be afraid to change your strategy to better suit the needs of your audience. Keep going!
Like our facebook page if you like this article!
Piscean || 24/7 Fangirl || Cat Enthusiast